Match.com is slowing learning from casual dating and social networking sites. By implementing a simple feature called Daily5, Match members connected 400,000 more times than previous months.
I don’t buy all the hype about dating sites increasing traffic in a downturn, which just so happens to coincide with the online dating busy season. Conversely, looking at traffic stats, many large dating sites have suffered a decline in visitors, which seems to have peaked for many sites over the summer and dropped off again in the fall.
How efficient is the Daily5? I’ve clicked on a few people, but that’s about it. Looked at from the standpoint of members, more connections do not necessarily equal a better experience for members. Then we get into the argument about whether or not three targeted matches from eHarmony are better than 25 a week from Match.com. What do you think?
