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GreatCatch.com For Sale

by | Marketing

As the economy continues to tank, people who have been holding on to online-dating domain names are coming out of the woodwork. Today it’s GreatCatch.com. This is one of the better domains I’ve come across. Contact sales@greatcatch.com if you’re...

Calculating Cost Per Acquisition

by | Dating Research, Marketing

Andrew Chen on How to calculate cost-per-acquisition for startups relying on freemium, subscription, or virtual items biz models. User acquisition funnels and factors that influence ad performance. Also a case study video about the metrics of virtual goods.

Are You Interested Bidding Spotlight

by | Dating Site Features

Are you interested has launched a new feature on it’s Facebook application. Now you can bid to be placed on a special spotlight page. Use points to place a 6 hour bid. The higher you bid, the higher up you’ll appear. Top row gets 41 clicks on average. You...