I am fortunate to be working with Sobayli, a great startup in NYC working on a pattern recognition and proprietary image based solutions for preventing user generated liability. Sobayli is able to block multiple classes of inappropriate content in real time, and they have been finding a lot of interest in the social media and online dating markets for their product by providing customers with the ability to audit all their uploaded image content for roughly the price of user generated auditing. They understand the space, and are able to meet the individual needs of clients through an a la carte service offering. The categories they address are:
A) Adult content
B) Profile misrepresentation including:
– celebrity photo use
– stock photo use
– non-face photo use
– blurry imagery
– Profiles containing non-site based contact information
C) Solicitation profiles
D) Inappropriate flagging
Sobayli is a platform based web service which integrates with existing Content Management Systems. The service is highly trainable to address client specific issues, and is scalable to match client growth. Sobayli seeks to manage content liability generated by users, and significantly reduce upfront and ongoing costs of content auditing. They find that while user based content auditing may seem effective, the nature of that system means that there is no comparative baseline. Additionally, Sobayli finds that even if current content auditing is user based, that their product is generally less expensive than the cost of monitoring what is flagged by those users. Their system gives you the valuable security of auditing every image, every time, and in a cost effective and simple to integrate package.
Sobalyi is surveying the online dating and social networking industries to learn more about how companies are addressing the following issues:
- cost reduction
- image liability
- image management (adult content, fraud, spam)
If you’re interested, contact Sam Cox to learn more about how Sobayli can benefit your dating site or social network.
