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eHarmony Starts an Open Relationship With AOL

EHarmony begins a partnership with AOL today to share its online dating advice to readers of AOL Personals. AOL users will be able to register for eHarmony’s singles matching service directly from AOL Personals, but in keeping with AOL’s new aggregation format, eHarmony will share the screen with competing services like Match.com.

eHarmony certainly is doing a great job syndicating their dating advice through various channels. People at AOL will read about brushing their teeth before a date, then say, wow, eHarmony, thanks for that advice, here’s $100, go find me my mate. Nice traffic driver and there are reams of generic dating advice to be repurposed out there.

eHarmony’s metrics and methodology behind the “236 marriages a day” claim.
10 things eHarmony 2.0 can copy from Gmail.
eHarmony: 1 billion served.

If you want all the facts about eHarmony, you should be reading the Unofficial eHarmony blog. They are relentless in their coverage, best eHarmony resource out there by far.