True.com intends to increase its advertising budget by approximately 70 percent — to $75 million — over the next year. True is one of the top 100 most-visited sites in the United States, and has nearly 25 million members, with more than 30,000 new online daters joining each day.
The expanded budget will primarily serve as a means to grow TRUE’s awareness in key niche online markets. Additionally, the company intends to explore alternative marketing partnerships that would further extend its reach in the dating service industry and create awareness of the company’s more unique offerings.
A year ago True traffic plummeted from 40 million monthly visitors to 12 million. Traffic has increased to 20 million visitors since then, but eHarmony, Match, PlentyOfFish and SinglesNet are drawing considerably more traffic than True.
True is going to have to stop the semi-porn ads and focus more on it’s claim to be the safest dating site if they want to grow the site with real singles and not just horny guys clicking on their social networking ads.
