European dating network Parship has doubled revenue to $46 million Euros in a single year.
Until recently, premium matchmaking services were viewed as a niche segment of the mainstream online dating market, which is dominated by players with big TV campaigns and even bigger boasts about their membership. It is now apparent that the market is becoming more sophisticated. According to new figures revealed by online matchmaking service PARSHIP, premium online matchmaking has doubled in size in the last twelve months, carving out a healthy slice of the 317m Euros generated by the online dating industry in 2007. Parship operates in 14 countries, including the UK and Ireland, employing a total of 150 people.
Interesting to see that of the 15 million singles in the UK, 6 million are expected to use online dating services. Compare that to the 30 million singles out of 90 million that tried online dating last year.
