Markus points out an article about OKCupid in INC Magazine. This is a great overview of free dating and how difficult it is to compete with subscription sites like Match.com that pay $50 for each new subscriber. Founder and CEO Sam Yagan is quite open with how much he spends on marketing for OKCupid.
Link love from blogs and new outlets have been good to Yagan. A search for the term “online dating” on Google shows OKCupid as the third listing.
This is a must-read article for people in the online dating industry.
