Given the important role fraud detection plays in the idating market, I expected the iovation webinar to be packed. Perhaps school vacation week got the best of people’s schedules. A transcript of the event will be posted and I’ll try to link to it here.
My notes from the presentation:
Fraud and abuse in idating spammers and scammers, how they affect online dating.
Fastest growing threat.
Scammer becoming highly sophisticated.
Threshold to create accounts is low.
Member trust is critical.
Device identification becomes missing link.
iovation allows you to see relationship between accounts and devices, increasing ability to identify scams and see all associated accounts likely to do this in the future.
Block account creation from device.
Learn from experience of community peers.
My questions: How open are dating sites to sharing information?
Desire to protect good customers. Do not collect personal information. idating sites excited to share information.
Avoid personally identifiable information concerns because iovation doesn’t collect any personal information.
What about personal reputation?
A strong possible component for date-rating sites, complimentary service.
What about adjudication?
Members engages in personal communication with site. iovation provides supporting information. Happens infrequently.
Scenario: I got a laptop on ebay that was blacklisted by iovation. Iovation provides a mechanism to allow partners to make exceptions based on past history.
Not a replacement for identity based fraud tools.
Dating site case study
Blocked 46k accounts and 12k devices in a month. checked 12M device reputation check requests per month. Zero complaints from good members.
Improve operations efficiencies
Processes 3M device reputations per month. Reduced number of accounts that required review.
Key benefits to idating sites: Improved business efficiencies and reduced operational costs.
