Today I was videoconferencing with someone who worked on the Match.com PR account in a previous life, who pointed out that today Match announced it has hired Manning Selvage & Lee (MS&L) as it’s agency of record.
The company opted to consolidate functions for both Match.com and Chemistry.com to allow more flexibility between the communications teams. MS&L will handle consumer media and influencer outreach, public affairs counsel, and new product launches for the IAC-owned brands.
It’s good to see Match and Chemistry consolidating their PR effort. Weber Shanwick was performing the duties for Chemistry.com last year, several other companies performed PR duties for both companies over the past few years. When I worked for a boutique advertising agency in New York in the 90’s I remember client pitches and agency reviews as some of the most stressful times of the year. Congrats on MS&L on the win, looking forward to seeing what they are capable of.
