SNAP Interactive (formerly eTwine Holdings), reported $388,000 in revenue for their fourth quarter, which was up from $35,383 in the third. They attribute the growth to their applications: “Are You Interested� finished December with 5.2 million users, while “Meet New People� claims 350,000. Thus, it can be determined that each user was worth about 7 cents in revenue to SNAP in the quarter, or about 28 cents per year (388,000/5,500,000 * 4).
Based on some basic math, Mashable says that $1.40USD is a reasonable approximation of what an app user is worth, at least for apps with an advertising-based revenue model.
