World Dating Partners, a leading online dating platform provider, today announced its strategic alliance with Think Partnership’s Relationship Exchange, to form one of the largest dating membership databases of over 20 million members.
Once you strip out the PR hyperbole it comes down to this. Relationship Exchange will use World dating Partners platform to run all of its partners dating services worldwide. Does this mean RE is retiring their platform? I don’t even know who is left at RE from the original team, especially now that it’s owned by a mining company, of all things.
I’d also like to know how stale those 20 million profiles are. I’m pretty sure they are not all people who have logged in during the last six month.
World Dating Partners is in a battle royal with White Label Dating and this latest deal gives them an impressive number of new profiles. How effective will WDP be in converting free profiles to paid and how much does RE get for each new signup? Who is in charge of marketing to the membership and how is the revenue split? Perhaps WDP CEO Robert Fathers will enlighten us as to the details of the deal.
I’ve been talking with Robert for almost a year now and have ben impressed with the platform they have developed to host partners and the growth strategy. Ross Williams of White Label Dating is on a tear as well. Besides nabbing the iDate Platinum Sponsorship, plans are afoot to kickstart a new phase of company growth.
Speaking of sponsorships, client LoveDetect is a Bronze sponsor at iDate.
