Brandweek digs into the details behind the new Match.com “Rewind” campaign.
The follow-up to “It’s ok to Look”, Darcy Cameron, vp-advertising and marketing at Match says Rewind shows people who have found love online, that Match works.
Do people choose a dating site because of testimonials? I don’t think many people pay attention to testimonials, but that this point, since most sites are adding them, Match has to play along.
Match spent $92 million in media in 2006, and $145 million between January and October 2007. That’s an incredible amount of money given the flatlining of their US market share.
Full article and many more details at Brandweek.
