Match is sending out emails telling me that someone has viewed my portrait. Does that mean they’re going to send me an email every time someone looks at my profile?
My Match account has ended, no wonder. I never got an email from them. Monthly resub is $34.99 a month,talk about a price hike. Dating sites are making more money, but not gaining subscribers. CFO’s run the industry now, squeezing every last drop of revenue from existing subscribers.
Match subscription option page has link to non-promotional rates. The regular rates are exactly the same as the promotional ones, huh?
Match says they have inspired twice as many matches as any other dating site. How can they possibly know that? I love the freedom marketers have to play with numbers.
Online dating is now officially a business, and that sucks for singles. Nobody cares about you, not Dr. Phil, or Dr. Ruth or the worker drone making it near-impossible for you to cancel your account. Look at how they market to you. Besides Match and Yahoo, the rest are borderline porn. Sure, they respect you, really.
Yahoo Personals is offering me a free week. I think I’ll take them up on it. I’ve tried to join a few niche sites, but nothing works for me besides having fun on OCupid, I’m sticking with the majors.
Perfectmatch is offering a free month. Who else?
What’s with Singlesnet? Literally hundreds of emails received telling me women want to talk with me, which is actually a sly form of begging me to upgrade. That’s the problem with these sites that rely completely on massive traffic deals. Game the system and get to the top of the Hitwise list. But then what? Completely unprepared to deal with hyper-growth. How many people in customer service at Singlesnet?
Do you think that Singlesnet is a better service because it ranks higher than Match or Yahoo? Of course not, they may temporarily have more traffic, but that in no way indicates a successful dating site. And what is success? Money in the bank or thousands of happy couples? Who’s doing the measuring?
Singlesnet is too much of a skunkworks project. They are right here in Boston and never return calls or requests for interviews. Keeping a low profile banking a lot of cash while they can.
Prediction: Singlesnet will be out of the top 10 in six months due to unsustainable advertising spend.
All this as we go into the dating industry busy cycle. Remember the double-digit growth back in 2004? All we have is the memories.
