Plentyoffish has officially launched a relationship needs assessment feature. I believe this is the feature I wrote about back in May in a post titled PlentyofFish Is Now EChemistry.com. I had to re-read the title twice. Funny choice of words.
The Relationship Needs Assessment determines in great detail a person’s overt and hidden needs in a relationship. But that’s not all. This assessment provides users with highly specific guidance for putting the results in practice. Therefore, each user receives customized “Action Plans�? that outline specific questions and topics for the user to ask or explore with potential partners.
These “Action Plans�? are based entirely on the unique answer patterns of the test taker, so everyone receives guidance that is custom-made for them. There is nothing like this assessment on the Internet today.
When I think of PoF I think of massive amounts of traffic, competitors using the database as a marketing tool, mediocre quality profiles and oversaturation in the press by human interest reporters that haven’t spent 10 minutes on a typical dating site. And now certain tech pundits have elevated Markus on to a pedestal based on Alexa ranking, with little regard to the actual website itself. That’s what internet success is all about these days. It’s not the quality of the experience, it’s your traffic ranking and Adwords revenue. Maybe I’m old school. I prefer quality over quantity. And of course there is the sour grapes factor.
The media will contine to feed on itself, and the exposure is worth a few million more to Markus.
I have been using eHarmony for the past week or so. I want to take a test and have 25 great women show up in my inbox. I have been disappointed with the results at eHarmony. Pages broken or not loading, the majority of the women don’t have photos and those that do have been so far out of my range that I wonder what it’s like for people that don’t live in a major metro area. Is eHarmony better for conservatives in the heartland than liberals near the coasts?
