IceBreaker which I wrote about back in November, has landed $7.2 million in new financing, money that the Bellevue startup will use to continue marketing its mobile dating service Crush or Flush. Crush or Flush is similar to a mobile version of HotorNot.
IceBreaker plans to use funds to bolster a research and development center in Beijing, where the company now employs more than 20 people and is looking to add more.
With no revenue at the moment, the founders are kicking around various business models, which is what the mobile dating space has been doing for the past several years, as nobody really knows how mobile dating is going to work when it finally gets here in the US.
Seven million dollars is a lot of money, but in no way guarantees IceBreaker will get crushed instead of flushed.
