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OkCupid has launched a totally new design. I can’t log in to every page because I forgot my password and the system says I’ve tried to retrieve it five times in a row, which I haven’t.

Still free, looks clean, what’s not to like? Well, a few things come to mind.

Stock photos. Some photos are of users, other look like they came off a CD.

I hate the SEO junk at the bottom of the home every page. Google, do us a favor and stop boosting PageRank because a site lists terms and geographies on their home page. Letting SEO get in the way of good design sucks.

Whitespace is good, there is almost too much of it and while the ads are way down at the bottom of the page, who’s going to click on them?

I like the FAQ, nicely done. Why don’t more sites put this much time into theirs?

I’ll click around  more when I can log in again.