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Everyone’s favorite adult hookup site Adult Friend Finder has been featured in Business 2.0. Few articles have appeared about Andrew Conru, the mastermind behind the largest online adult destination. This is one of the most in-depth I’ve seen. We learn about his predisposition to threesomes, the difficulty of transitioning from entrepreneur to manager and his chief product director Lunatic E’sex.

AFF is the master when it comes to upselling members on low-cost upgrades like better search results, colored profiles and other small features that help you stand out from the oversexed crowd. My jaw dropped when I read AFF’s parent company, Various, brings in more than $200 million a year.