PerfectMatch announced it has partnered with Be Better Guys to provide lifestyle advice to it’s male members.
BeBetterGuys brings its expertise in men’s fashion, grooming, dating, and etiquette directly to Perfectmatch’s more than four million members. The BeBetterGuys “Game Planâ€? provides a nuts-and-bolts how-to approach guide to help Perfectmatch’s male membership prepare for, and enjoy, a more successful in-person experience.
Cheaper than launching Happen Magazine, this could be a good deal for PM’s male members. There are many other male lifestyle sites out there I would probably chosed over BBG, the site appears light on content since it’s been around less than a year. Judging by the cost of ad space, the site doesn’t get many visitors.
At the moment, PerfectMatch doesn’t link to Be Better guys from their homepage, so much for promotion.
