Jessica Mintz at Businessweek shines a spotlight on online dating.
Yahoo, ranked the number one site, declined 14 percent in November compared with the previous year. Match.com had 12 percent fewer visitors in November, year-over-year.
Match made $80 million last quarter, mostly by raising fees.
Spark Networks will start using DoubleClick Inc.’s online advertising services to generate more revenue from its sites.
Match.com Tempts Voyeuristic Users with New Campaign: New site features include Web-based tools to help craft a written profile and create and download a flattering photograph, in addition to a free “voyeur� section where potential users can check out other singles.
Nice to see Match getting on the profile enhancement bandwagon, again.
Via clickZ.
The work essentially relaunches the service and touts Match’s Portrait Toolkit, which allows users to seek advice (from Jay Manuel of America’s Next Top Model) about wardrobe, hair, makeup and other attributes to make their photographs more appealing.
Great details about overall advertising spend at Match ($60 million annually) and eHarmony($90 million) at Adweek.
Match has bowed a multimedia push introducing the tagline “It’s okay to lookâ€? in ads crafted by independent Hanft Unlimited in New York. The $60 million effort (largest ever) puts Match’s Portrait Toolkit to the forefront, which allows users to seek advice from America’s Next Top Model’s Jay Manuel about their image in pursuit of making photographs more appealing – in stark contrast to Match’s recent efforts featuring TV self-help guru Dr. Phil McGraw.
Via Marketing Vox
In other dating news, Meetic and Enlaso have paired up to offer multilingual online dating. In January 2005 Enlaso announced they were chosen to be the localization partner to Match.com.
