I just got a call from a Match Platinum matchmaker. I signed up late last week to see how long it would take them to call back and find out more about the service.
Match is promoting the Platinum service to Match and non-Match customers. The idea being you get matched with Match members first, then on to others who only exist in the Platinum database, like a traditional matchmaker.
The idea is that lots of people will sign up for Platinum without necessarily being a member of Match.com.
I wonder how people will react to spending up to $3,500 to get matched with people in the Match database? I would hope for that kind of money I get the Platinum matches first.
Let’s not forget, June 2004 is the last time Match tried to launch a personal introduction service. Five in-person Introductions who meet your physical, personality and circumstantial requirements, over the course of six months for a one-time fee of $495.
Seems like prices have gone up. There are three levels of service to Match Platinum:
6 months for $1,500
12 months $2,500
12 months + more exposure (dates) $3,500
The matchmakers were headhunted and I believe are located in the Dallas area.
Marketing is limited to the Match home page and Dallas-area radio spots, expanding soon.
Chemistry.com announced last summer they were hiring matchmakers.
Nelson at LoveAccess and Robert Fisher both have attempted to launch matchmaking-type services on top of online dating sites, with mixed results.
