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Anyone who’s ever dealt with a traffic spike from their dating or social network being Slashdotted (or having an extraordinary marketing team) might find this of interest.

Brad at LiveJournal did presentation a few years ago called “Holy hell that’s a lot of hits” which outlines in detail how they scaled up the Livejournal web and database server infrastructure to deal with mega-traffic growth.

Fascinating for the technology types and important for executives to understand how complex dynamic web apps have become and how getting it right can make or break a site (see Friendster).

Via Markus.