Hot on the heels of the Adult Friend Finder story, we find out that Beliefnet.com and Yahoo! Personals have gotten in bed together to create the what’s being called the largest online community of spiritual daters. I met a Beliefnet staffer a few years ago at a party in Vermont. Nice woman, from what she said about Beliefnet, you never would have guessed it would turn out to be such an empire?
Beliefnet has selected Yahoo! Personals to power its popular Soulmatch dating site, providing existing Soulmatch customers with the ability to search the entire Yahoo! Personals database and sort matches by religious or spirituality preferences. Yahoo! Personals will also add Beliefnet spiritual relationship content to its site to form an online spiritual center, creating a meeting ground for daters who prioritize spirituality and faith-based compatibility.
Yahoo certainly is going after the lucrative partnerships. BeliefNet has more than 9 million members and Yahoo has 5 million unique visitors a month. A match made in… nevermind.
More at Yahoo News.
Technorati Tags: beliefnet, faith+based+compatibility, religious+dating, yahoo+personals
