Single Parent Love Life is a new online community created for single parents and the enlightened singles open to meeting them. The founders are ex-Lavalife alumnae. I love the niche, single parents are a whole market to themselves, and are totally under served in the dating market.
I’m a bit of a design snob. There is a blend of Flash, intuitive UI and features than 2% of all dating sites get right, which is why I won’t touch PoF and other uglier than sin sites out there. SPLL is refreshing on the eyes. Sure it has the obligatory hot momma on the front page but she’s surrounded by toys, a nice touch that’s easy to identify with. Nice use of Flash, not too over the top, and the colors are pleasing to the eye.
The profiles leave a lot to be desired in terms of public information and I don’t like the Things That Define Me. A bunch of adjectives does nothing these days. Can’t event tell how many kids they have or how old they are.
What’s up the the TV channel? A video of a sexy mom dirty dancing with her daughter? All that was missing was a pole for her to spin around. That weirded me out big time.
I’m not so hot on the coffee mugs, messenger bag and muscle tee’s either. I do like the Lush, WaySpa and Meet Market Adventures partnerships. We’ll see what kind of revenue they bring to the site.
I like the site overall, it’s a good start, and single parents might flock to this given the branding, initial partnerships and previous experience the founders have.
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