Much of my work in the dating and social networking industry involves working with startups looking for a way to leapfrog their way into a market-leading position in a particular niche. Other times it’s developing new growth strategies for established sites that are looking to crack the top 10, or need help developing a strategy to stay there as SAC increases, daters continue to flock to social networking sites and [insert your companies pain point here].
After several years of working with both ends of the spectrum, it’s clear the startups will continue along on limited budgets, hoping to do a land grab on a particular niche while the top 10 sites are facing an entirely different set of problems.
One thing I’ve found is that issues common to all sites include the following:
- Drive more traffic to your site
- Increase conversion rates
- Decrease SAC
- Competitive Overview
- Free or paid subscription tiers
- Service differentiators
- Marketing strategy
- New features (VOIP, chat, mobile, games, anonymous calling)
- Comprehensive site evaluations
- Other site-specific issues
If you are seeking insights into how to address any of the above, email me to learn how we may be able to work together.
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