Google Adwords management can be time consuming and difficult for dating sites with a few dozen keywords. With a thousand or more it’s downright daunting except for the statistic-obesesed individuals that manage large keyword farms internally or as a hired gun.
Often, ad agencies take the burden from mid to large sized companied, keeping a hefty percentage of the keyword budget for themselves.
In a new twist, today I learned about Adisem from their VP Marketing, Ron Drabkin.
Ron walked me through a WebEx demo of the Adisem AdWords management system, explaining the features and benefits to small and medium sizes businesses that utilize AdSense. Basically, Adisem is a 100% automated keyword management and optimization service. Adisem offers a free two week trial to anyone who signs up. If you like the results, they charge a lower-than-industry-average 10% of your keywords budget.
Snipped from the website:
What does Adisem do?: Adisem’s patent pending technologies operate directly from your Google account via what is called an API. Once you authorize Adisem to connect to your AdWords Account, Adisem will download your campaign history. Our servers will analyze the campaign data, as well as its competitive environment. Within 24 Hours, our system will adjust the campaign parameters and initiate the optimization process.
Campaign Modifications: Adisem will always: re-price any keyword, generate additional keywords, generate additional negative keywords. Adisem will never: modify the text of your ads, change the campaign’s daily budget, remove a positive/negative keyword. You can always: add your own keywords, re-price a keyword, modify your ads, adjust your daily budget.
Here’s an unformatted screenshot of the Adisem dashboard output.
You want the orange lines to be higher and the blue line to trend downward. The grey lines show the campaign before Adisem gets involved. Someone like Markus or the Match.com marketing guru’s probably don’t need something like this, but I can think of many small to mid-sized dating and social networking sites which could benefit from AdWords analysis and optimization.
There are other free and paid services similar to Adisem but I don’t know of any which offer anything similar them at that price point and with the technology that runs the system. In the end it’s up to you to decide which service is best for your needs and budget. For free, you might as well check out their system and see how it performs on your AdSense campaign.
If you take them up on the trial, leave a comment and let us know how the experience went.
Technorati Tags: adisem, adwords, keyword+optimazation
