Plaxo says it’s a friend’s birthday. I go to the site, take the time to create a really cool card and note, and as I’m about to send it, I’m greeted with a message saying I have to join a free trial to send the card.
Could they have picked a worse point in the process to spring a call-to-action on me? I think not. I’m sure someone will argue that the uptake on this type of offer is highest at that point in the card creation process, but boy did that disappoint me.
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