Pete Cashmore at Mashable reviews Social21, a new dating/social networking hybrid.
Social21 is a better designed Myspace with local flavor. The video uploading feature, blog, eWink etc. are features all dating/social networking sites are implementing.
The success of these types of sites is 100% about marketing. How much are they going to spend, and where are the primary factors of their success.
I talked with Shmuel Gordon at Social21 and he had this to say:
The emergence of free social networking communities is creating a state of flux in the online dating industry as consumer’s expectations are rapidly evolving. AHS Ventures, the leader of local online dating, views this market shift as an opportunity to enter the national/global online dating sector. Therefore, we launched Social21.com, a hybrid community that offers rich social networking technologies while remaining true to its online dating roots. Social21.com is about meeting like-minded people; not creating enormous friend lists for self-promotion.
Social21.com is 100% free to use and currently available for Singles aged 21+ in the U.S. and Canada with plans for global expansion in 2007. In addition, Social21.com will be seamlessly connected with AHS’s current and future “connect� local communities to allow online daters the best of both worlds, local and global. What does this mean? The consumer wins.
Social21 is positioned to capitalize on the vacuum left by several localized dating networks that have folded or wound down recently. Again, it’s back to how well the service is marketed or how viral it goes.
Technorati Tags: social21
