After taking a few days to go camping and hiking in New Hampshire I logged into Match.com from someone else’s computer. Look at how awful the home page looks. So much text which has been tweaked for search engines and mostly useless to humans. Why do they ask eight questions on the home page? I bet that is for SEO. Bad grammar and incorrect punctuation round out a truly ho-hum homepage.
I despise how search engines are dictating web design. All of this text should be displayed as meta-data hidden in the top of the web page, invisible to viewers unless using the view-source function of a browser.
Unless this is what passes for good design at Match?
Someday search engines will access authoritative meta-data externally from web pages. Until then, we will have to put up with landing-page design that looks like the web circa 1997.
