Did you know: Google gained the greatest increase in market share, as measured by page impressions, during the Myspace outage last week. Dating sites experienced a 10 percent increase and adult sites had a slight rise.
Hitwise GM of Global Research Bill Tancer saw an opportunity to find out what people were doing on the net while Myspace was down. His post-mortem of the popular social networking site’s downtime effect on netizens surfing habits found Google and Facebook page impressions shoot up 11% during the power outage in Myspace’s only data center in Los Angeles.
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