Lawless Luvoo.com: Missouri residents on the Do Not Call list are receiving telemarketing calls from dating site Luvoo.com. Reader Renaldorv says I have been living under a rock, that Luvoo is not the real deal. I put Luvoo and Mate1 in the same category. Site that will be around for a while, but how good are they when it comes to getting yourself off the dating market? Fads people, fads.
Measuring Dating Site Success By Active Users: Markus says that of the top 50 dating sites there are only three free sites? This bears looking into, difficult to believe. Let’s talk metrics. How about the number of active users logged into the website, averaged month-to-month. Now if we can get other large-scale sites to measure the same way we may have something along the lines of apples-to-apples comparison. For niche sites this won’t work. How to measure their success?
Look at JD Power and Associates. Sterling brand, highly respected, solid results. Why can’t we get this level of accuracy and truth when it comes to measuring website attributes?
Bill Tancer (blog) @ Hitwise, stats gurus at Comscore and Alexa. Go take a vacation together for two weeks somewhere with limited cell service and lots of umbrella drinks and figure out a decent measurement algorithm.
I”m beginning to like what I see from some Keynote more and more, although even they have troubles with rankings (LoveHappens as the “darling of the online dating industry?). Clearly no one system is enough. To that end, I propose a mashup of Hitwise for real-time data, Keynote for customer satisfaction rankings, Comscore for deeper five-figure research papers, and either Google Toolbar or some other equivalent for user tracking.
Social software coverage at the Social Software Blog has moved to the Download Squad. Looks like that’s the end of that.
Mark Brooks is starting a site for internet dating affiliates. While I question the need for yet another site dedicated to educating affiliates, my hat goes off to anyone who can raise the clue density amongst affiliate managers and the countless lazyweb people who throw up affiliate-driven dating site review. Almost every one I’ve ever seen has been awful. Weak category structure (don’t put eHarmony in every category for crying out loud), bad UI and cheesy Adwords.
Dating site affiliate marketing is in a sad state of affairs on both ends. How about raising the bar with well-designed websites, helpful content and edutainment for consumers? One last thing, if you are an affiliate with a few dating sites, don’t just list the ones that make you money. That’s not a directory it’s a waste of people’s time.
True is touting the fact that Hitwise calls them the #1 dating site. Nice marketing exercise if it were remotely True.
Webdate Desktop Application: Actually, it’s an Agent. Message, Instant Message, & Search other singles in your area. I’m glad it “Sits snugly in your windows taskbar.” Download.
Hottest Dating Sites Based on Religion, Ethnicity: MarketingVox says some niche dating like JDate, Shaadi.com or Naseeb.com are thriving.
I was featured in a English as Second Language DVD last year, just put the clip up on Youtube. I will probably regret posting this link but I’ve been quiet all week and you need something to laugh at. Talk about a bad hair day.
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