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Interactive media group YooMedia has abandoned plans to sell its online dating business after securing £2.9m of additional funding from Mentor Marketing & Investment (MMI).

Earlier this year the company revealed that it was considering spinning off its YooMedia dating service in an effort to raise extra cash. However, it now intends to concentrate on developing both its Dateline and Avenues branded businesses.

I’ve not heard of Dateline or Avenues, but with that kind of money maybe they can buy some traffic from Yahoo.

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