Match has a new tongue-in cheek site at Bachelorism.org. I feel the need to go into Adrants mode when I see this kind of marketing.
This really needed to be a video, not a static PDF. There are so many fun things they could have done.
Where the heck is Dr. Phil? Can you imagine him having a heart-to-heart talk on his tv show set with a bunch of bachelors?
Don’t slam men and leave women out of it. Where is the female version with a photo of a woman sitting with a tub of Ben & Jerry’s surrounded by a roomful of cats?
I would like to see how this kind of PR affects signups. Do they get any sort of bump from this kind of stuff? Now if they had taken even the tiniest risk and done Subservient Bachelor, that would be hilarious. Subservient Chicken was a viral video clip from Burger King that got 20 million hits in a week. Huge publicity for a real gorilla marketing effort.
Funny thing, searching Adrants for Match brought up link to Truedater, where as part of their launch promotion they posted a fake Paris Hilton profile.
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