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ThomasKnowsPeople has re-launched. The new site offers a variety of information including Thomas’ personality assessment solutions for members and subscribers of web dating and career sites. Three new products available on the site include Career Snapshot reporting, Basic Compatibility reporting, and Customized Assessments.

Patrick Marshall, Director of Thomas Technologies:

The new design of ThomasKnowsPeople does a good job of highlighting our goal of increasing member conversion, generating additional revenue and building subscriber loyalty for our partners. Sites that require unique personality tools can work with us to develop tests and reporting that reflect the unique voice of their membership. We’re excited about this part of the business. Our new tools feature audio and photo-based questions. There’s definitely demand for assessments which provide meaningful reporting while entertaining members.

I met Patrick at iDate a few years ago. He took me through the Thomas suite of assessment tools and demonstrated how easy it was to integrate them with existing sites. The ability to integrated parts of the test results with other services was useful and as usual, learning a bit more about yourself never hurts.

It would seem that Thomas services could be used for dating and/or social networking sites as an automated part of the signup process. Almost like the mood indicator feature that is becoming prevalent. Tickle has proven there is a huge demand for tests like these as well.

Press release.

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