iKarma will be offering PhoneConfirm’s identity verification services.
Paul Williams, iKarma’s CEO:
We selected the PhoneConfirm.com solution from Across Communications after a nine month search. We found that credit based identity solutions required too much personal disclosure, and anonymous key based solutions weren’t practical for our service industry user base. PhoneConfirm.com provides a quick and easy solution that works in over 200 countries, so it fits well with our plans for international expansion.
This may make more sense for PhoneConfirm than going after the online dating market, which is notorious for resisting integrating third party services. One deal, one company, potentially many more customers.
Dana Consulting Inc. developed the Across Communications platform. PhoneConfirm is a wholly owned service of Across Communications.
My same argument holds true from my last post. When is a phone-callback verification service enough of a deterrent to evildoers and when is a background check more appropriate? It depends on the situation and context. A background check is often perceived as a heavier, more intrusive process whereas a phone call may not be considered a big deal. It’s really up to the consumer to decide which service they will go with. Until now, they have voted no to both, at least in the online dating space. Identity management is a whole other ballgame. Research into consumer adoption rates of both options would be welcome.
Press release.
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