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As the reputation and identity management market continues to heat up, last week’s press release from iKarma made my head spin trying to figure out the core message. The press release is a perfect example of trying to say too many things and ending up frustrating the reader. It’s imperative that companies stay away from what I call Buzzword Bingo when attempting to promote their companies.

“Viral Marketing Pandemic Unleashed”

“iKarma Mixes Viral Marketing and Social Networking With Word-of-Mouth and Reputation Management”

“Get Viral and Sticky, RSS Linked and Web 2.0 Clique”

If I was a small business owner reading this I would be quite confused. Any company needs to clearly explain the problem, the core offering (solution), what are the benefits over how I spend my hard-earned dollars currently, how much does it cost and finally how do I learn more about it? Unless you hit these marks the release falls flat, as is the case here.

Then again, I took the time to read the release and wrote about it.

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