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Vivox came up with the phrase “graduated communication” which describes the act of moving from wink to IM to video seamlessly within the context of a conversation. I like the phrase contextual communication even better, but then this morning I realized I’m more comfortable with the term “progressive communication”, so that’s what I’m going to call it. Progressive means you’re advancing through phases, whereas contextual or gratudated, well, I don’t think that’s intuitive enough for most people.

Stu Milberg, Monty Sharma and my neighbor Rob Seaver from Vivox were out at Spring VON, which turned out to be a great show. VOIP is hot, getting tons of VC interest and the marketing people haven’t even gotten involved yet. Most of what I hear is engineering, little talk about what you can do with VOIP past cheap phone calls. I wasn’t at VON and am catching up on blogs to see what was going on in the hallways, where the action really lives.

Vivox ran a pre-conference workshop titled Communication for Communities:

In this pre-conference Summit, Vivox brings together industry experts and innovators to explore and examine the end-game of advancing VoIP technology – context-specific communications. Weaving the basic forms of communication, voice, video, messaging, and presence is the core of context-specific communications. Its objective: advancing interactions and bringing real-world energy into online communities seamlessly and securely.

Attend this Summit and learn:

* About the next evolution for VoIP

* What context-specific communications is and how it builds community and loyalty

* What technologies are empowering this wave of innovation and communication

* Which online communities are driving the change

* How businesses are deploying it and the benefits they’re seeing in revenues and customer growth, retention and satisfaction

I just saw that Steve Smith from Lavalife was part of the session as well. There was also a session on called “High Risk/High Value Communications: Online Dating and Global Social Networking”. Speakers include Joe Hertzbach, Business Manager, A Virtual Match, Steve Smith, Chief Scientist, Lavalife Corp., Michael Sherrod, My Family Inc. and moderated by Rob Seaver, Founder & CEO, Vivox.

Good panel, where’s the podcast?

Turns out I had coffee in Steve’s home town of Carlisle, MA this week. Small world indeed.

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