About a year ago I signed up for Dating on Demand, the Comcast cable channel for viewing dating video profiles. I received an email from them today, which was a bit of a surprise. I thought they had taken the service out to pasture long ago, because they aren’t marketing it at all. It’s been so long, the email is totally out of context and almost ended up in my spam filter. To top it off, the email assumes I am a woman looking for a man.
Where to begin with what is wrong with DoD? Hire email copywriters, focus on message clarity, use gender-less marketing copy. Tell me when your film crew will be in my city instead of leaving me hanging for a year and then sending out a clueless email.
I live in Boston, if you can’t get to my city in over a year you have bigger problems than your revenue-less business model. How about outsourcing the filming or renting a satellite studio for a weekend, you could do 25 cities in one weekend? How difficult is that?
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