I used to work at an advertising agency. Suffice to say I enjoy good advertising. I’m reading “Lovemarks: The Future Beyond Brands” and thinking about how the dating industry approaches branding and advertising. I came across this ad and have to say this is the most outrageous creative ever to emerge from True.com. Is this the kind of marketing that the industry has to stoop to in order to earn customers? I have seen financial investment sites with pr0n, websites featuring naked newscasters, why not mix pr0n and a dating site? I wonder what her click-through rates look like?
[tags: advertising]
