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Late night TV last night was full of dating commercials and talk show references. Early on I saw several Eharmony commercials and as the night progressed a few for Quest personals with blonde on bed in nightie doing the 1-900 pitch. Doesn’t Vertrue makes something like 80% of its personals revenue from phone sex? Still a viable market.

The best part was when Jay Leno was joking about Match.com’s MindFindBind, saying it should be called “Jump pump dump.”

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