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The WSJ (sub req’d) has an article by Jessica Mintz about the implications of the “Who’s Viewed Me” feature on Friendster. The article depicts the sensitive nature of the increased transparency afforded by new features that expose our viewing habits to to others, sometimes without our knowledge. I got the final say, complaining that “Who’s Viewed Me” lacks nuance. Much more can be accomplished by adding networking features that provide additional insight into why someone checked you out and what their reaction was.

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