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After only a year, Yahoo! Personals appointed Anna Zornosa to replace Lorna Borenstein as its new VP and general manager.

FastCompany has a story on Zornosa’s wild IPO ride at Women.com. She has held positions and Knight Ridder Digital, Topica and several other companies over the past 5 years.

Fernando Ardenghi said something interesting about the fact that Borenstein was an executive employee (short tenure) as opposed to a founder or owner, who has more skin in the game. We’ll see if Zornosa lasts longer.

I’ve found no mention of the appointment on the Yahoo press release page. I wonder why that is?

[tags: yahoo+personals]