American Singles is introducing several enhancements to the site to bring it closer to par with the rest of the tier one players in the online dating industry. American Singles is a strange beast. Incredibly high CPA, exposure through maddening spyware and toolbar marketing and middle of the road demographic. I can imagine that the improvements will show up on other Spark Networks properties.
New look and feel, navigation, gallery photos and hot lists to start. “Click” feature is similar to Speed Dating, you only connect with a person if you both agree you want to.
Video Instant messaging and chat is new as well, from Userplane.
I wonder if this is this all to bolster investor confidence before the IPO or if it has been in the pipeline all along?
[tags: american+singles, spark networks, userplane]
