Lately I have felt that just about everything that can be said about the major players in the online dating industry has been said, either here, in the MMS (mainstream media) or on other blogs.
To that end, I’ve decided to cancel my Match, Yahoo and other mainstream dating site subscriptions. Instead, I will subscribe to the handful of niche sites I feel are leading the industry in terms of feature innovation, marketing execution, long-term vision and customer service. I’ll subscribe to a few social networking sites as well. After all, online dating is a facet social networking and the two continue to merge.
My profile has been on Match and Yahoo for at least four years now. If the dating industry had frequent flyer miles I’d be traveling first class all the way. Funny how I don’t feel that way on most dating sites.
I’ll most likely re-subscribe to the major sites at some point, one at a time though. Hopefully open profiles and the like will become popular enough that I can have one profile on many different sites. For now, it’s time to explore what else is out there.
