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[FriendFinder](http://www.FriendFinder.com/ “FriendFinder.com”) is in the middle of a major network upgrade as it migrates hundreds of thousands of SpringStreet Network members on to the FriendFinder Network.

FF has rebranded it’s SpringStreet Networks acquisition as FastCupid.com and I’m hearing a lot of complaints about arbitrary changes to profiles, lost data and upset posts to the FastCupid blogs and in emails.

It looks like FriendFinder has taken all the profiles across the SpringStreet Network, integrated them into the FF database and are running them through the FF templates and supporting pages (billing, help, search, etc.)

In doing so many changes have occurred, many without warning to members, who are losing email, content and patience with FriendFinder.

Some of the complaints:

– Login names changes multiple times in 12 hours.
– Many are reporting lost email.
– New features and UI confusing most often called “complicated.”
– Profiles changed.
– Credits purchased recently have been deleted, forcing people into monthly subscription cycle.
– Many people say they feel insulted and are angry at the way the migration occurred.

My Salon.com profile seems ok, I still have the same questions, although the new User Interface leaves a lot to be desired. I have to say the new pages don’t look nearly as appealing as the originals, but FF has never been know for it’s design or user interface. Spending a few more dollars to have a designer go over the page assets and come up with better layout would have been helpful. As it stands, the clean SpringStreet look & feel is totally gone, replaced with bland FF layout. Sad.

Many people are confused about the new service tiers and pricing structure. Pricing moved from credit-based to monthly subscription. $22.94 per month for Silver Membership, and $34.94 for Gold. Gold and Silver members must pay an additional $19.95 to have enable regular subscribers to contact them.

Full details at [FastCupid](http://www.FastCupid.com/ “FastCupid.com”)

More details as I get them.

[tags: friendfinder, springstreet]