Given that they gave out 1,000,000 free memberships, one wonders what revenue numbers the staggering increase of 1000% are based upon.
This telling paragraph clearly compares how Eharmony and PerfectMatch market their services:
PerfectMatch’s well funded competitor, Christian-oriented eHarmony, has turned to cable television with a reported $50 million ad budget. The PerfectMatch team, pioneers in the dating and relationship space, has picked up significant market share by acquiring premium brand partners and creatively leveraging the entertainment industry as a way to elevate its message above the online clutter.
Link.
[tags: eharmony, perfectmatch]
