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Oh the intoxicating scent of feature-driven value-added services. Yahoo is offering three new search features.

Sort by who’s new

See more faces

Hide profiles

The enhanced Photo gallery view is great. Being able to roll over a photo to see their opening line is nice. What I can’t stand is the tiny white text on the aqua-green background, a User Interface no-no.

Future search on dating sites will employ boolean search terms hidden with AJAX or Flash style photo galleries and UI components.

“Show all NEW profiles WITH photos, WITHIN my parameters, that DON’T mention the phrase “your enticement I make fun meetings” who’s personality profile DOES match my test results AND has been background-checked and verified, for felonies and actual height and weight.”

Hiding profiles is a great feature, one I don’t use enough. After a while, I’m sure the ladies are as sick of seeing my pic as I am of theirs.

Someone at Yahoo should remove the generic ads at the bottom of the search pages. I’m logged in and reviewing my search pages and at the bottom I see ad to sign up for Yahoo Personals. Redundant.

[tags: , yahoo personals]