Match has rolled out Connections, “The #1 way to manage your love life.”
Enables you to see all your winks, emails and matches in one place. One new feature I see is a tab which tell you who’s turn it is to communicate. The other is how many emails and winks you have sent to/from a person. Filtering by status is a nice addition. The rest is a new layout of existing features. Does it really matter how many emails I sent someone?
More useful would be a notes field so I can keep track of all my potential and current dates.
Match should buy another company, they need an infusion of new profiles, at least in my Boston zip code, I’m not seeing many new people these days.
I am receiving much more email from women on Yahoo than on match. Identical profiles, same search criteria, many more prospects.
Perhaps that’s because it’s the doldrums of August, although I think that’s only one reason for the slowdown.
People seem to be tiring of online dating. It works for some people, many others are back to bars, clubs, Friend of a Friend introductions and the like.
It’s going to take new services like Engage and a hush-hush soon-to-launch on/off-line hybrid to shake up the market.
Match is firmly in second place, I can’t see how it will ever unseat Yahoo. Friendfinder has millions of members, but it’s not in the same league as Match and Yahoo in terms of quality. 12+ dating properties, of which only a few are working out well enough to be considered successful. Similar to Spark Networks. Speaking of Spark, the pre-IPO quiet period is in full effect. Any bets on the opening price and funds raised?
[tags: friendfinder, match]
