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Fairfax, publisher of the The Sydney Morning Herald, today said it had bought the privately owned online dating service RSVP.com.au for a whopping $38.92 million ($29M USD).

Fairfax group executive Alan Revell said RSVP had solid revenue growth, high margins and strong cash-flow generation.

RSVP’s number one position reflects its approximately 600,000 members and a well-regarded, respected brand. As well as online dating, RSVP was the first site in Australia to offer mobile dating through 3, Optus Zoo and Telstra i-mode.

John Fairfax said the business was expected to generate earnings before tax of at least $4 million in the 2006 financial year.

Fairfax will offer RSVP the same way publishers in the US partnered with SpringStreetNetworks to offer online personals across media and publishing websites.

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