by David Evans | Uncategorized
eHarmony’s new “Endless Love” ad campaign features a man proposing to his girlfriend. Supposedly the proposal wasn’t staged. The press release equates the fact that the guy, Nate, is doing the stunt because he likes eHarmony so much. This rings...
by David Evans | Dating Sites & Startups, Marketing
OMMA Magazine has a story about Eharmony and how they went against the grain by using the word marriage in their advertising. Lucas Donat, CEO of Donat Wald, talks about how Eharmony sought to differentiate the service by focusing on people serious about finding...
by David Evans | Uncategorized
Link to my comments on Steve Winkler’s comments on the MySpace business model and long-term viability.
by David Evans | Dating Sites & Startups
Mark Brooks has posted an interview with PerfectMatch CEO Duane Dahl. Dahl is focusing his efforts in recent media attention on downplaying Eharmony. Picking out a competitor may have been a smart marketing decision but going one-on-one in an industry blog...