eHarmony’s new “Endless Love” ad campaign features a man proposing to his girlfriend. Supposedly the proposal wasn’t staged. The press release equates the fact that the guy, Nate, is doing the stunt because he likes eHarmony so much. This rings hollow but I love the “marriage” of marriage and online introduction services. That’s what eHarmony really is. Nothing to do with online dating as much as trusted introductions. The ad reminds me of recent diamond industry ads where the man proposes to his wife again after 10 years, chokes me up every time, great stuff.
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
